Event Date: 30 April 2013
Cass Business School
City University London
106 Bunhill Row
London EC1Y 8TZ
The Culture Capital Exchange presents:
Research, Creativity & Business 2: Making the Extraordinary
On 30th April 2013, The Culture Capital Exchange was delighted to present ‘Research, Creativity and Business 2: Making the Extraordinary’ in partnership with Cass Business School and supported by Creativeworks London.
‘Making the Extraordinary’ brought together: leading edge researchers and thinkers, artists, creatives, technology innovators and people ‘to watch’, to share their knowledge, experience and challenges of trying to do just that. Showcasing some of the rich sets of interconnections between research, the creative sectors and the wider business worlds, the conference asked some timely questions about how – or indeed whether – these fields could work together to realise the full potential of applying their respective intelligence, knowledge and creativity.
Questions for discussion included: what is the potential for greater connectivity and what do we gain from working and playing better, smarter and closer? What are our ambitions to make the extraordinary and who’s doing it? How could applying creativity and creative thinking more widely enrich our social, cultural and economic lives?
As well as the more usual conference format of panel discussions and case studies, there were options to attend range of workshops on topics including: creativity and problem solving and product design. The day was about exploring potential, encouraging play and debate, showcasing projects and partnerships and creating a space to propose and address social, technological and economic challenges.
Contributors included: Pru Ashby (Head of Partnerships, Tech City Investment Organisation),Tricia Austin (Central St Martins), Maurice Biriotti (SHM Productions), Dr Gerard Briscoe (Post-Doctoral Research Assistant Creativeworks London), Barjis Chohan (Barjis), Geoffrey Colman(Royal Central School of Speech and Drama), Angela Dove (Cass Business School), Lydia Fraser-Ward (Creative Director, Fantasy High Street), Dr Amanda Goodall(Cass Business School), Lenka Gourdie (CEO, BagServant), Joanna Griffin (Transtechnology Research Group, University of Plymouth), Nick Hand (Slowcoast), Tim Jones (Executive Director, motiroti), Patrick Laing (Patrick Laing), Professor Neil Maiden (City University London), Dr Mitra Memarzia (Consultant, Technology Strategy Board), Lynne Murray (Brand Director, Holition), Dr Andy Pratt (Professor of Culture, Media and Economy, Kings College London and Research Director Creativeworks London), Anna Sushko (Anya Sushko London), Gavin Starks (CEO, Open Data Institute), Becky Stewart (Codasign), Joe Townsend (Trinity Laban), Dr Tarek Virani (Post-Doctoral Research Assistant Creativeworks London) and Dr Caroline Wiertz (Cass Business School). Conference chair:Bidisha.
Welcome & Conference Overview:
Sally Taylor (Executive Director,The Culture Capital Exchange) and Evelyn Wilson (Co-Director, The Culture Capital Exchange)
Introduction by Conference chair: Bidisha
Keynote Presentation: Dr Caroline Wiertz (Cass Business School)
Panel Discussion: ‘Working & Playing: Better, Smarter, Closer’
Scene setting panel for the day bringing together a diverse range of presenters to contribute to the notion of collaboration between the
research, creative and wider business communities offering unique insights into what works, what’s needed to how we might think about that
potential more widely.
– Tricia Austin (Central St Martins, UAL)
– Pru Ashby (Head of Partnerships,Tech City Investment Organisation)
– Lynne Murray (Brand Director, Holition)
– Tim Jones (Executive Director, Motiroti)
Show & Respond: ‘Making The Extraordinary Part 1’
Stories that encourage us to rethink our notions of the extraordinary from re-imagineering the high street to recognising and celebrating the power of quiet, remote modes of production.
– Lydia Fraser-Ward (Creative Director, Fantasy High Street)
– Nick Hand (Slowcoast)
Respondee: Dr Amanda Goodall (Cass Business School)
Panel Discussion: ‘Cultures of Creativity for Innovation’
– Dr Andy Pratt (Professor of Culture, Media and Economy, King’s College London and Research Director Creativeworks London)
– Dr Gerard Briscoe (Research Associate, QMUL, Creativeworks London)
– Dr Mitra Memarzia (Consultant, Technology Strategy Board)
– Dr Tarek Virani (Post-Doctoral Research Assistant, QMUL, Creativeworks London)
Show & Tell: ‘Making The Extraordinary Part 2′
– Patrick Laing (Patrick Laing)
Panel Discussion: ‘Future Challenges’
Concluding the day is a series of provocations, reflections and perspectives on our key challenges – culturally, socially and economically – and the new modes of thinking and practice required to overcome them.
– Gavin Starks (CEO, Open Data Institute)
– Barjis Chohan (Founder, Barjis)
– Professor Neil Maiden (City University London)
– Maurice Biriotti (SHM Productions)
Discussion and Close: