Giana Eckhardt – Consuming Buddhists


Event Date: 23 January 2014

Windsor Auditorium
Royal Holloway
University of London
Egham, Surrey
TW20 0EX

The School of Management at Royal Holloway University of London presents:

Inaugural Lecture

Professor Giana Eckhardt (RHUL) – Consuming Buddhists

How do Chinese Buddhists incorporate their non-materialist beliefs into the increasing consumerism which permeates modern Chinese society? A Buddhist worldview can encompass the Gucci brand as easily as it can the famed Shaolin Temple, and we demonstrate how Chinese Buddhists demythologize spiritual and marketplace mythologies to participate in global capitalism.

Introduction by Professor Rosemary Deem (Vice Principal (Education), RHUL):




Vote of Thanks by Professor Fleura Bardhi (Cass Business School, City University London):


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